개인정보 처리방침 Privacy Policy

When we refer to "personal information" in this Privacy Policy, we mean information that relates to an identifiable individual (for example, name, contact details, purchase information). The following types of personal information are collected in connection with our Services:

Information You Provide Directly to us or third parties

Some Services enable us to collect information directly from you or from other companies with whom you have a relationship. For example:

• When using our services, you will provide us with information such as your nickname, company name, site name and user type.
• When you communicate with our customer service staff or other LG Group staff, we will process these communications and other information required to respond to your queries and satisfy your requests.

Information about Your Use of Our Services

In addition to the information you provide, we will collect information about your use of our Services through software on your devices and by other electronic means (such as the use of cookies and sensors). We will collect:

• Device information: OS version, App id (UUID)
• Log information: Usage information, such as the features used, app version, outdoor unit type, and error logs.
• Other information about your use of our Services, such as the websites you visit, typing patterns (autofill), connected device behavior and history of use, connected device's power and power usage information and how you interact with content offered through our Services.

Other Information We Collect

When we seek your consent, we will explain at the time of obtaining consent from you what information we will be collecting and how we will use it.

We may also collect other information about you, your devices, or your use of our Services where required by law or with your consent.

In this section we set out the legal grounds on which we rely to process your personal information and under each legal ground, we explain the purposes for which we collect and use your personal information.

Provision of services based on your contractual relationship with us

We process your personal information when this is necessary under our contract with you, including to:

• Provide you with our services, and specific features you select when using our services, which may require personalising the content of our Services.
• Identify and authenticate you so you may use certain of our services.
• Facilitating installations and registrations, resolving technical issues, providing you with customer care support and sending you necessary information relating to the services.

Legitimate interests of the LG Group and/or third parties

We process personal information to the extent this is necessary to fulfil our legitimate interests (or those of third parties), which include our interests to:

• Effectively manage our relationship with our customers, including by communicating with you and responding to your queries.
• Protect our business operations against, identify and prevent fraud and other illegal activities or activities prohibited by our Service Terms.
• Protect the security, availability and integrity of our services and information systems, including by using authentication mechanisms and other security measures, monitoring our systems for security threats, keeping back-ups, anonymising data, and carrying out system maintenance services.
• Protect our legal rights and the safety of end users, including by handling complaints, obtaining legal advice and establishing, exercising or defending legal claims relating to us or other companies in our group and our Services.
• Improve your user experience, including by providing you with tailored functions, such as an autofill function, a quick search function based on your most visited webpages and additional contents tailored to your interests.
• Improve our services and customer care, including by seeking your feedback and carrying out surveys and market research, performing data analytics on the usage of our services, analyzing customer behaviours, building up customer usage patterns and profiles in order to identify regional and global user trends and optimize our offering to customers globally.
• Effectively manage our business, including by generating reports and analysing the performance of our services, auditing our business processes, using statistics to make informed business decisions.

Where we rely on our legitimate interests, we have carried out a balancing test to consider what the impact of the processing will be on individuals and to determine whether individuals' interests outweigh our interests in the processing taking place.

Your consent

We seek your consent to process your personal information, where we consider it appropriate or where this is required by law. We use consent to:

• Place cookies and use similar technologies in accordance with our Cookie Policies and the information provided to you when those technologies are used.
• Send you marketing communications (where this is required by law or where we otherwise elect to rely on consent).

When we rely on your consent, you always have the right to withdraw your consent at any time. This will not affect the lawfulness of any processing we carried out before you withdrew your consent. To exercise this right, please see the "Your Rights" section below.

Legal obligations

We process personal information to the extent this is necessary to:

• Comply with our legal requirements under applicable laws (e.g. tax and accounting obligations, obligations relating to product safety, warranties and consumer protection).
• Comply with court orders and subpoenas, and respond to legally binding requests from government, law enforcement agencies, public authorities and/or regulators.

Where we need your information to perform our contract with you or to comply with our legal obligations, you are required to provide this information to us. In other instances, you are not required to provide personal information, however, not doing so may impact the way you use our Services.

We transfer, disclose or otherwise make available personal information about you to third parties as described below:

• The LG Group and personnel: We share personal information between LG Group members and with our personnel, including contractors and agents, and other companies in our group, to the extent this is necessary or reasonable to provide our services and to fulfil the purposes set out in section 3 above. For example, we share your personal information with LGE for product development and improvement purposes.
• Business advisors: For example, our lawyers, accountants, business consultants, insurers, auditors, to the extent it is necessary for them to provide us with their services.
• Government authorities, judicial authorities, regulators or other third parties where required: We will disclose personal information to government authorities, judicial authorities, regulators or other third parties where we have a legal requirement to do so or where we believe this is necessary to comply with the law, verify or enforce compliance with the terms governing our Services, or to protect and defend our rights, property, and the security or safety of our business operations.
• Corporate Transactions: We may disclose your information to a third party as part of a merger or transfer, reorganisation, acquisition or sale, dissolution or other corporate transaction, or in the event of a bankruptcy.
• Other Parties with Your Consent or on Your Request: In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.

We take appropriate steps to ensure that we process and retain information in accordance with the following principles:

• At least for the duration for which the information is used to provide you with our Services.
• As required under law, a contract, or with regard to our statutory obligations (e.g., tax laws); or
• Only for as long as it is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or, in anonymized form, for statistical purposes, subject to appropriate safeguards.
• Where we process your information, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests).

Where permitted we may contact you via email, phone call, text messages or push notifications through our mobile apps. To submit a request concerning the receipt of such communications from us, please contact us using the information specified in the "Contact Us" section below.

To the extent provided by applicable law, you can request a copy of the personal information we hold about you by contacting lgmv@lge.com. You can also ask us to delete personal information or correct any inaccuracies, to restrict or limit the processing of your personal information, to withdraw your consent and to provide you with personal information that you provided to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this data to another controller.

In addition, to the extent provided by applicable law, you can object to the processing of your personal data in some circumstances (in particular, where we don't have to process the data to meet a contractual or other legal requirement).

However, these rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. We will inform you of relevant exemptions we rely upon when responding to any request you make.

For California Residents: California privacy rights

You have the right to (a) know what personal information we collect about you (including the categories and specific pieces of information), how we use that information, to whom we disclose that information, and whether we sells that information to third parties, (b) to have us delete your personal information, (c) to opt out of any sale of your personal information, and (d) not be discriminated against for exercising any of these rights.

We do not sell your personal information in connection with the Services.

As a California resident, you may appoint an authorized agent to exercise your rights on your behalf. In order for us to honor a request made by your agent, you must submit proof of your written authorization of the agent to lgmv@lge.com prior to submitting a request.

How to exercise your data privacy rights: You can access the privacy form at https://www.LG.com/us/caprivacy or call customer service at 833-660-0245 for assistance.

We take the protection of your information seriously and we have in place safeguards designed to protect the information we collect through our Services. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.

Your use of our Services will involve the transfer, storage, and processing of your personal information within and outside of your country of residence, consistent with this Privacy Policy. In particular, your personal information will be transferred to the Republic of Korea. Please note that data protection laws and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country.

For European Residents

If you are in the EEA (European Economic Area, that is in the European Union and Iceland, Lichtenstein, Norway), UK or Switzerland, we will transfer your personal information to other countries outside the EEA, UK or Switzerland, including the Republic of Korea and the United States. European Union Law recognises the Republic of Korea as adequately protecting personal information. However, where we transfer your personal information to a jurisdiction which is not considered adequate by applicable law, we will take appropriate measures, in compliance with applicable laws, to ensure that your personal information remains protected. Such measures include for instance the use of model clauses which have been approved by the EU, UK and Switzerland.

We will update this Privacy Policy when we change the way we use your personal information, or when we are required to do so under data protection laws. We will bring to your attention any material changes to our Privacy Policy in an appropriate manner (for example, by posting a notice on the apps through which we provide our Services and indicate at the top of the notice when it was most recently updated).

To exercise your rights, or for further information about how we use your personal information, please contact us.

For requests and enquiries relating to information about you collected via the Website or otherwise by your local LG Group member, please contact your local LG Group member.

If you are not satisfied with how we use your personal information or believe that this is not in accordance with data protection laws, you have the right to complain to the data protection authority where you live, work or where you believe that an infringement of data protection laws has taken place.

Our Services are designed for a general audience and are not directed towards children. In connection with our Services, we do not knowingly collect or maintain personal information from anyone under the age of 18 or knowingly allow such persons to use our Services. Please do not provide us with any personal information relating to persons under the age of 18.

If we learn that a person under the age of 18 has provided us with any personal information, we will promptly delete such personal information. If you believe that a child under age 18 may have provided us with personal information, please contact us using the information specified in the "Contact Us" section above.

In some jurisdictions we may adopt a stricter age-gating policy.